Ariadna

Ariadna

Ariadna

Ariadna

Ariadna

Ariadna

Project information

Year

2023

Industry

Hospitality

Services

Visual Identity
Concept Design
UX & UI
Merchandise
Print

Visit

Restaurant

Ariadna is a restaurant in southern Mexico that offers a culinary experience built on dualities—where ingredients, aromas, flavors, textures, and colors interact to create a sensorial journey that mirrors the contrasts of life itself.

Its identity is inspired by the Greek myth of Ariadne, an enduring symbol of transformation: loved and abandoned by Theseus in the labyrinth of the Minotaur, only to be later immortalized among the stars by Dionysus. This theme of change and contrast is woven into the restaurant’s design, where Ariadne’s legendary thread guides the space, intertwining with architectural elements to form a labyrinthine experience. Dramatic arches rise as if shifting on their own, reinforcing the illusion of movement and evolution.

The result is a conceptual and experimental visual language—fluid, ever-changing, and deeply tied to the brand’s essence. Because life is always in motion, and only by embracing its contrasts can we unlock the richness that duality has to offer.

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What truly sets Ariadna apart, however, is its ability to tell a story in a holistic way. It is not just a restaurant but a "living house"—a space in constant evolution where architecture, gastronomy, and ambiance intertwine to offer a dynamic experience. The energy of the space shifts throughout the night, transitioning from calm intimacy to the subtle vibrancy of a celebration, adapting to the rhythm of those who visit.

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