Project information
Year
2023 - Present
Industry
Health & Wellbeing
Services
Brand Strategy
Communication
Graphic Design
Content Creation
Visit
Teletherapy
MiMente is a teletherapy platform connecting enterprises and individuals across Latin America with mental-health professionals. Brought in by referral, I was tasked with aligning the product’s promise with how it speaks and looks across the website, product UI, and live activations.
What began as a UX/UI and communications project evolved into a multi-year partnership covering strategy, research, information architecture, responsive web design, a modular design system, and expo/activation collateral. We audited content and flows, interviewed stakeholders, ran various user tests, and rebuilt key journeys such as booking, therapist selection, enterprise onboarding with clearer language and tighter performance constraints.
Alongside these improvements, MiMente shifted its business plan from B2C to B2B, clarifying its end user and sales motion. Post-revamp, the website’s conversion to enterprise increased, the sales cycle shortened, and the team captured more qualified leads.
Alberto Fernandez, MiMente CEO
The greatest opportunity to increase productivity in Mexico is by improving people's mental health. Sin Tesis understands this issue and joined our mission and beyond. Now our image reflects the same level of professionalism as our operations, achieving consistency between who we are and how we present ourselves.
More work
